Filter by domain
Filter by year
Filter by month
©  AS Saint-Étienne
AS Saint-Étienne: Casino (supermarkets) extends partnership & becomes warm-up shirt sponsor for 2025-26

Casino, a French mass retail and supermarket group, has extended his partnership with AS Saint-Étienne (Ligue 2 BKT) to become the warm-up shirt sponsor of its men's and women's teams (Arkema Première Ligue) for the 2025-26 season, announced the club on 27/08/2025. This extension brings the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 409117
• Published on 27/08/25 at 13:00
©  La Roche-Posay
US Open: La Roche-Posay (L'Oréal) extends as "official sunscreen partner" for 2025-2029

La Roche-Posay, a dermatological laboratory belonging to the French group L'Oréal, has extended its partnership with the US Open (Grand Slam) for a further five editions (2025-2029), announced the group's American subsidiary on 25/08/2025. Having become the tournament's first "official…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Activation
• Article # 408946
• Published on 27/08/25 at 08:40
©  Everton FC
Everton FC: Pepsi Max (beverages) founding partner of Hill Dickinson Stadium for 5 seasons (2025-2030)

Pepsi Max, a beverage brand belonging to the American food and beverage group PepsiCo, has become a founding partner of Everton FC's (Premier League) Hill Dickinson Stadium for five seasons, over the 2025-2030 cycle, announced the club on 24/08/2025. As part of the agreement, Pepsi Max becomes…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 408960
• Published on 26/08/25 at 11:30
©  TFC
Toulouse FC: Hyundai extends as an official partner for 2025-2028 via two local dealerships

Hyundai, a car manufacturer associated with local dealerships SIPA Automobiles and Automobiles Delahaye, has extended its partnership with Toulouse FC (Ligue 1 McDonald's) for a further three seasons (2025-2028), announced the club on 25/08/2025. The deal was negotiated by Sportfive, TFC's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Activation, …
• Article # 408940
• Published on 26/08/25 at 09:20
©  Olympique Lyonnais
Olympique Lyonnais: Stanley (tools) extends as an official partner for two seasons (2025-2027)

Stanley, a tool brand based in Lyon (FRA) and belonging to the American manufacturer Stanley Black & Decker, has extended its partnership with Olympique Lyonnais (Ligue 1 McDonald's) for a further two seasons, covering the 2025-2027 cycle, announced the club on 25/08/2025. The two parties have…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 408916
• Published on 26/08/25 at 08:40
©  LFP
LFP Media: partnership with Sorare (fantasy league) & Ligue 1 McDonald's integrated into the platform

Sorare, a French start-up specialised in NFTs featuring players and fantasy leagues, has entered into a partnership with LFP Media, "marking the first official collaboration between the platform and the body responsible for developing the Ligue 1 McDonald's and Ligue 2 BKT," announced the Ligue de…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Digital, …
• Article # 408882
• Published on 25/08/25 at 14:30
©  FC Bayern Munich
FC Bayern Munich: Deutsche Telekom, main shirt sponsor since 2002, extends until 2031-32

Deutsche Telekom has extended as main shirt sponsor of FC Bayern Munich (Bundesliga) until the end of 2031-32, i.e. for a further seven seasons, announced the club on 22/08/2025. The German telecoms operator has been featured on the Bavarian club's kit since the 2002-03 season, and was…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 408861
• Published on 25/08/25 at 13:40
©  D.R.
Weekly News Extra (18-22/08/2025)

• Bundesliga International has signed an agreement with the OTT platform Abema, which will broadcast two Bundesliga games per matchday free-to-air in Japan from 2025-26. • British esports club Guild Esports & Gaming, in which David Beckham was a shareholder when it was founded in 2019, has…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 408769
• Published on 22/08/25 at 16:55
©  Eintracht Frankfurt
Eintracht Frankfurt: Indeed (job search platform) extends as main shirt sponsor (2026-2029)

Indeed, an American digital job search platform, has extended its contract as main shirt sponsor of Eintracht Frankfurt (Bundesliga) for a further three seasons (2026-2029), announced the club on 22/08/2025. The American brand has been featured on the front of the German club's kit since the…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 408760
• Published on 22/08/25 at 16:00
©  OGC Nice
Ligue 1 McDonald's: Pathé (cinemas) official supplier of OGC Nice for the 2025-26 season

Pathé, a French cinema network, has become an official supplier (5th level) of OGC Nice (Ligue 1 McDonald's) for the 2025-26 season, announced the club on 22/08/2025. The agreement covers three of the group's establishments in Nice (Alpes-Maritimes, FRA). "This collaboration between two major…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Activation, …
• Article # 408742
• Published on 22/08/25 at 15:00